Premium upsell
Sell it as a premium service
Price SoilTech at 1.5–2× a normal application. The easiest way to introduce it — and once customers see the results, they ask for it every year.
Solutions / Turf & Lawn Care
Aeration without the aerator.
A tank-mix soil amendment that relieves compaction across the whole yard — from heavy clay to daily traffic — and builds healthier soil, so the fertilizer and water you already apply go further.
It starts with the soil
Make your whole program work harder.
Compaction isn’t only foot traffic. Heavy clay soils, new construction, and drought all pack the ground into a dense layer roots can’t push through — and core aeration only reaches 3–5% of it. SoilTech treats 100% of the surface, rebuilding soil structure so water, air, roots, and every product you apply can finally do their job.
See how SoilTech restructures soil01
Aeration
Replaces core aeration — treats 100% of the surface, not the 3–5% a coring machine reaches. No plugs, no cleanup.
02
Fertility
Healthier soil makes your fertilizer work harder, so more of every input reaches the roots instead of running off.
03
Water
Opens the soil so water soaks in and drains after heavy rain, and holds moisture longer through drought.
04
Roots
Gives turf room to build a deeper, more resilient root system — the foundation of a better-looking lawn.
The data
Measured on real customer lawns, not a test plot.
43%
Compaction reduction at 3″
222 customer lawns, before vs. 8 weeks after one application
29%
Compaction reduction at 6″
Same 222-site study, deeper soil profile
0
Extra equipment or labor
Tank-mixed into the liquid application already on the truck
Field study of 222 randomly selected sites from a large Oklahoma lawn care company’s customer base. Soil compaction measured by penetration resistance (psi) at 3″ and 6″ depth, before application and 8 weeks after a single standard-rate treatment.
Three ways to sell it
However you add it, it pays.
New round
Add it as a new round
Build SoilTech into its own service round. Typically about a 15% increase to the customer — an easy yes that grows revenue and lawn quality together.
Existing round
Fold it into a round you run
Add it to an existing service at low cost. You won’t bill for it directly, but healthier, better-looking lawns drive the retention and referrals that pay it back.
For lawn care operators
It fits the route you already run.
SoilTech mixes directly into the liquid application you’re already running. There’s no new machine to buy, store, or send a tech to train on.
- Treat full acreage in a normal route stop — no coring machine, no plugs to rake up.
- 1–2 applications a year fits a standard spring/fall service window.
- No cores, no cleanup, no blocked-off yard for the customer to work around.
- Compatible with virtually all fertilizers and herbicides already in the tank.
Why operators add it
Companies that fold SoilTech into an existing round don’t see direct new revenue on that visit — but customers keep the lawn, keep the plan, and keep referring. Operators who sell it as a standalone premium service typically price it 1.5–2× a normal application.